Menu redesign & promotional print
Freelance project focused on improving clarity and visual flow across in-store menus and promotional materials for a London bakery.

My Role
Design direction, layout design, print & social assets
Collaboration with the founder

The Challenge
The existing menus were visually dense and difficult to scan at a glance, particularly in a busy café environment.

Approach
The initial focus was on simplifying the menus through clearer hierarchy and more intentional layout decisions.

Following this, I was asked to create a promotional campaign, carrying the design direction into posters and social assets.

Menu Redesign

Original menu (left) compared with the redesigned layout (right), focusing on readability and visual flow.

Drinks

The redesigned drinks menu (right) was reorganised to surface more considered choices first, grouping familiar options lower down for faster scanning and decision-making.

Further
Refinement

Updated layouts prioritising scanability without losing the brand’s character.

Promotional poster & social assets

Following the menu redesign, I designed a set of promotional posters and social assets for a short in-store campaign. The focus was on creating bold, legible layouts that felt confident, while translating clearly across social formats.